Marbro staffs a full season of hospitality openings in one pipeline

Company

Marbro

Industry

Retail

Product

Yardstick Pipeline

180

seasonal roles staffed through one pipeline

70%

less drop-off between roles in a season

100%

offers made by a site manager

Seasonal hospitality hiring is one deadline with a hundred roles behind it. Run as a hundred separate vacancies, it becomes a hundred deadlines that each slip quietly and on their own.

Marbro staffs a chain of seasonal properties that open together each spring, filling front-of-house, kitchen and housekeeping roles across a dozen sites in a few short months. Every one of those roles has to be filled by opening day, or the property opens short-staffed.

A hundred vacancies, one season

Marbro used to open each role when the previous one closed, advertise it, screen it and fill it. The work was identical every time and the applicant pool was largely the same people.

A candidate declined for a front-of-house role in March was not considered for the kitchen role in April unless somebody happened to remember them. Good applicants dropped out of the season entirely, simply because nobody carried them from one vacancy to the next.

Across a season, Marbro fills around 180 roles this way, each one re-advertised, re-screened and re-decided as though the one before it had never happened.

One pipeline, not a hundred vacancies

Marbro runs the whole season through Yardstick Pipeline, moving candidates between openings instead of re-advertising each one. Applicants apply to the season rather than to a slot.

Each opening still carries its own requirements, and a candidate is matched against the ones they qualify for. What disappeared is the re-application, and with it most of the drop-off between one role and the next. A candidate turned down for one site is automatically considered against every other opening they qualify for, without having to apply again.

Managers still choose who fills their site; the pipeline surfaces who is available and qualified; it does not assign anyone.

Availability is the axis

Candidates state when they can work at the start, and that availability travels with them. Much of the season’s matching turns out to be a scheduling problem wearing a screening problem’s clothes. A manager still makes the final call on every hire, and can pass on a matched candidate without giving a reason to the system, only to their own record.

One season, staffed once

Marbro now staffs roughly 180 seasonal roles through one pipeline each spring, up from a headcount managed as a hundred separate vacancies. Every opening still draws on the same pool, rather than starting its own from nothing.

Drop-off between one role and the next has fallen by 70%, since a declined candidate stays in view for the next opening rather than leaving the process. Every offer — 100% — is still made by a site manager, not generated by the pipeline itself.

What Marbro still does by hand is the final scheduling conversation once someone accepts, matching shift patterns that the pipeline can surface but not settle on its own.

Testing the same pipeline in winter

Marbro is considering running the winter season the same way, on a smaller pipeline, to see whether the pattern holds at a fifth of the scale.

Planning a rollout like this?

Elin Ahlberg, Sales lead

Planning a rollout like this?

Elin Ahlberg, Sales lead

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